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today13/11/2025

Here's something that will make you rethink everything you believe about starting too late in radio. A well-known singer-songwriter walked into Channel Radio's studio doors having never sat in the first chair at a studio desk. Twelve months later? She's holding an ISSA international award. This isn't a fairy tale – this is what happens when raw talent meets the right opportunity and proper mentorship.
You think you've missed your chance in radio because you're not 22 anymore? Think again. This success story proves that your age, your experience level, and your current situation don't define your potential in broadcasting. What defines your potential is your willingness to take that first step and commit to the process.
Let's face it – most people assume radio is a young person's game. That assumption is costing you opportunities right now. While you're sitting there convincing yourself you've missed the boat, real people are walking into studios like ours and transforming their lives. This award-winning presenter didn't have any special connections, insider knowledge, or decades of experience. She had something more valuable: the courage to begin.
Imagine where she would be now if she'd listened to that voice telling her it was too late. Still wondering. Still making excuses. Still watching other people live the radio dream she was meant to pursue.

Here's what actually happened during her first year with us. Terence Starr didn't just hand her a microphone and wish her luck. Every expert was once a beginner – but not every beginner gets expert guidance. She received hands-on studio training that covered everything from microphone technique to audio editing. More importantly, she got the kind of personal mentorship that turns raw potential into polished performance.
Don't get me wrong – this wasn't some weekend workshop or online course. This was intensive, practical, real-world training in our professional broadcast environment. You can't learn radio by reading about it or watching YouTube videos. You learn radio by doing radio, with experienced professionals guiding every step.
The training covered:
But here's what made the difference – she practiced in a real broadcast environment. Not a classroom. Not a simulation. She was on-air, reaching real listeners, making real mistakes, and getting real feedback. That's how you develop the instincts and confidence that win international awards.
You need to understand something about our approach that sets us apart from other training programs. We don't just teach radio – we create radio professionals. Our affordable rates and open-door policy for first-timers aren't charity. They're smart business. We recognize talent before it recognizes itself, and we invest in developing that talent properly.
Imagine trying to learn radio at a commercial station where every minute costs money and mistakes are disasters. That's not learning – that's surviving. At Channel Radio, you get the luxury of making mistakes, asking questions, and developing your unique voice without the pressure of corporate broadcasting.

Our welcoming environment isn't just about being nice – it's about creating the psychological safety that allows real learning to happen. When you're not worried about looking stupid or making mistakes, you can focus on getting better. That's when breakthrough moments happen. That's when beginners become award winners.
Let's talk about why this matters to our sponsors and advertising partners. When we develop new radio talent, we're not just creating better programming – we're creating more engaged audiences. Fresh voices bring fresh perspectives that connect with listeners in ways that generic programming never can.
Local businesses should pay attention to this success story. This award-winning presenter didn't just develop her skills – she developed a loyal following. Her authentic journey from beginner to expert created genuine connections with listeners who trust her recommendations and respond to her endorsements.
For Kent businesses looking to advertise with us, this represents exactly the kind of authentic local connection that drives sales. When our presenters succeed, their audiences grow. When their audiences grow, your advertising reach expands. When advertising reach expands, your business benefits directly.
Stop making excuses and start making plans. If you're thinking about radio or podcasting, here's your step-by-step approach to following in our award winner's footsteps:
Contact us immediately – Don't spend months researching and preparing. The best time to start was yesterday. The second-best time is today.
Commit to the process – This isn't a hobby or casual interest. Professional radio requires professional commitment.
Embrace being a beginner – Your ego isn't helping you. Accept that you have everything to learn and approach training with genuine humility.
Practice consistently – Skills develop through repetition, not inspiration. Show up every day and do the work.
Trust the guidance – Terence Starr has developed award-winning talent. His methods work. Follow them exactly.

Here's something most people don't consider about radio careers – the multiple revenue streams. Our successful presenters don't just earn from their shows. They build personal brands that attract speaking engagements, endorsement deals, and consulting opportunities. The ISSA award isn't just recognition – it's a business asset that opens doors and commands higher rates.
Kent's business community should understand this opportunity. When you sponsor a developing presenter, you're not just buying advertising time – you're investing in a growing media personality. As their audience and credibility increase, your association with their success becomes increasingly valuable.
If you're not doing this, nothing serious will ever happen with your broadcasting dreams. You'll keep thinking about it, talking about it, and making plans. But thinking, talking, and planning don't create radio careers. Training, practice, and professional guidance create radio careers.
The question isn't whether you're ready – the question is whether you're committed. Our award-winning presenter wasn't ready when she started. Nobody ever is. But she was committed to the process, and that commitment transformed her from complete beginner to international award winner in twelve months.
Don't let another year pass wondering what might have been. Channel Radio offers the same training, the same mentorship, and the same real broadcast environment that created this success story. We're actively seeking new presenters who are serious about developing professional radio skills.
Focus on getting started rather than getting perfect. Contact terry@channelradio.co.uk or studiohire@channelradio.co.uk today. Every expert was once a beginner, but not every beginner takes action.
Your radio story starts with your first contact. Make it today.
Written by: Terry Jones